Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.

With rising interest in clean label products, experts note that consumers are paying closer attention to beverage labels, favoring products that provide more transparency and offer simpler ingredients.