Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage.

Taking place Oct. 18-21 at McCormick Place in Chicago, PACK EXPO International 2026 will feature 2,600 exhibitors and 48,000 attendees from 40-plus vertical markets. The event gives attendees access to machinery, materials, automation, and sustainability-focused solutions in action.