The 2026 National Coffee Data Trends (NCDT) Fall Report, conducted by Dig Insights on behalf of the National Coffee Association in June, finds that overall past-day coffee consumption remains steady at 66% of American adults, with out-of-home coffee consumption nearing pre-pandemic levels and specialty coffee consumption at a new record high.

GHOST is shaking up the energy drink category with the launch of GHOST Energy x A&W Root Beer, a new flavor that pairs the taste of A&W with GHOST’s innovative approach to energy, it says.